WforW Foundation, is a Think Tank built as a Citizen Collective. The mission of the foundation is facilitating water conversations on the information and knowledge available on water matters through various ways of communication and collaborations with the water enthusiasts and experts. The vision is to work collectively towards water conservation. Our walking-talking agenda thus, is, Water Conversations towards Water Conservation. W.for.W is abbreviated from We.for.Water, Water.for.World, World.for.Water, Wisdom.for.Water, Worry.for.Water, Women.for.Water, Walk.for.Water, Wheels.for.Water, etc. We believe that water management is people management and thus calls for collective action towards addressing the water worries through the abundance of wisdom available since antiquity. Any collective action is sustainable when there is hope and trust built through information sharing and caring. We organize talks, special courses, walks, workshops, seminars, conference panels, publications to continue the water conversation in various possible ways, besides take up consultancy, research, and advisory around various social-ecological-technological-institutional aspects embedded in the water management and governance. The online sessions namely, Wednesdays.for.Water, Friday.Waters (Water Talkies, Book Reading, Theses Club, Water Arts, Meet a Maestro) and Monday Munching-Musing with Women.for.Water, are genuine attempts to keep the conversations flowing.